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Smashbox - BB Water

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Smashbox —
BB Water Cream

Smashbox Cosmetics launched a new type of lightweight BB Cream. BB Water is a water-like hydrating formula with all the complexion perfecting benefits. During this launch Smashbox wanted to create a unique animation to share on Facebook or Instagram, by allowing the user to upload a photo and put one of 6 animations created by 4 different LA artists.

Team —
Company: ludomade
Art Direction: Garth Skyes, Ryan Michlitsch, Brett Bimson, Jim Boswell
Designer: Garth Skyes, Stephanie Che
Motion Artist: Joseph Rufian
Developer: George Huber, Ugo Le Prud Homme, Mike Chang

Project Type –
Campaign, Interactive

 
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