LA PRIDE — 50th Anniversary — Steph Che

LA PRIDE —
50th Anniversary

(Due to the pandemic the event was postponed)
LA Pride is a celebration that is held every year on which many people within the LGBTQ+ can freely express and enjoy themselves. BBH worked with the Christopher Street West Foundation for LA Pride’s 50th Anniversary. In order to show how far the LGBTQ+ community has come, we wanted to focus on radical inclusion which celebrated the bright future but never forgot the roots. It put intent behind diversity and celebrated individuality these were the principles BBH wanted to communicate for LA Pride.

Team —
Company: Bartle Bogle Hegarty
Creative Director: Christina De La Cruz
Creatives: Stephanie Muñoz, Stephanie Che, Dillah Zakbah, Danger Bea, Emily Rosen
Strategy: Agathe Guerrier, Kevin Ma
Account: Tim Harvey, Trina Sethi, Jasmine Cruz, Viviana Molina

Project Type –
Campaign, Print, Branding, Spatial

MANIFESTO —

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BRAND GUIDELINE

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WRISTBANDS —

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