Sid Lee —
Field Trip 2021
When everyone is all separated due to remote work, Sid Lee wanted to throw a virtual bonding field trip for the USA creative team. I was tasked to create the mini branding and the look + feel for this event.
Team —
Company: Sid Lee
Creative Director: Cam Levin
Art Direction: Stephanie Che
Designer: Stephanie Che
Project Type –
Branding
Look + Feel—
Drawing visual inspiration from summer camp vibes by using colors from the 70’s and tie-dye textures to create summertime nostalgia.
I created a custom modular typeface based on organic shapes and nature; mixed with a bold san serif to create juxtaposition.
